$135,000 Contribution Helps Celebrate Smithfield Foods' Lean Generation® Deli Partnership with the National Breast Cancer Foundation

In January, Smithfield Foods completed its first year of partnership with The National Breast Cancer Foundation. Smithfield's Lean Generation® Deli (www.leangenerationdeli.com) contributed more than $135,000 to the foundation in 2008.

"Lean Generation® Deli's partnership with The National Breast Cancer Foundation is an extremely effective way for Smithfield Foods to help give back to the communities that support our brand,” said Michael Gloyne, VP/GM Smithfield Deli Group. "Every consumer purchase of Lean Generation® generates a contribution that goes directly towards early breast cancer detection and treatment."

Since its inception, NBCF has played a vital role in helping patients become survivors. NBCF was founded in 1991 by cancer survivor Janelle Hail. NBCF's mission is to save lives by increasing awareness of breast cancer through education and by providing mammograms for those in need. In the past year, NBCF funded more than 25,000 free mammograms for underserved women and launched www.nbcf.org, an innovative online community considered to be "the Facebook for cancer survivors."

"We are pleased and honored to have Smithfield Foods as a strategic partner to help us in the fight against breast cancer," said Hail.

Lean Generation® Deli offers a full protein line of ham, roast beef and turkey that meets consumers' needs for healthfulness, as well as social consciousness. Available in bulk and new "Single Slice at a Time" re-closable packaging, all Lean Generation® Deli products meet the American Heart Association’s guidelines for healthfulness, and Smithfield's guidelines for wholesomeness.